Our Target Market

1 

Who is our market?

When anyone turns 26 in the US, they are forced to leave their parent's health insurance and instead find their own. Our primary market is working professionals, who are out of college with some amount of debt and cannot afford large health bills. 

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*While this is our target age range, we realize that dental care is for everyone and eventually plan to expand.

2

How they are impacted?

Dental care is costly, and people like to save money. When you can feel better about your dental health, you can instead save money to help with other bills or debts. People who care about the environment should be interested in our product because we aim to be a responsible brand.

3

How do people use CADMUS technology?

People will use the CADMUS technology whenever they brush their teeth or check for a cavity. This can be done on a regular basis, a couple of times a week even, and help improve general oral health through increased awareness. 

4

How people engage with our product?

CADMUS aims to have a 100% direct consumer approach. We are completely online to capitalize on our target market's time-spending habits. People will be able to buy this product directly from us through our user-friendly website.